Vision, Mission and Core Values
Our Vision
Vineland is recognized as Canada’s leader in horticulture research and innovation
Our Mission
Improve the economic viability, sustainability and competitiveness of horticulture in Canada
Our Core Values
Collaborative approach
Entrepreneurial spirit
Excellence
Impact-driven
Integrity
Openness
The following information is sourced from Vineland’s 2024-2025 Innovation Report
Commercialization
Vineland-developed technologies with patents issued/filed
Plant varieties with Plant Variety Protection issued/filed
Trademark registered/filed
Per cent of Vineland’s protected IP is commercialized or under further collaborative R&D with business partners
Revenue April 1, 2023 – March 31, 2024
Annual budget $12.7 million
3%
Competitive Grants20%
Industry5%
Commercialization8%
Leasing & Miscellaneous23%
Site Management Contract4%
Vineland Investment37%
Sustainable Canadian Agricultural PartnershipJob creation, education and training
Full-time staff
Highly qualified positions
PhD student
Research capacity and performance
Research scientists
Research intensity (revenue in $ thousands generated per researcher)
Innovation strength (royalties generated in $ thousands per researcher)
Proposal success rate
