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It takes many players and steps to get from a seedling to a mature, thriving tree in an urban setting.
Many factors influence this process from species selection, planting and soil specifications to municipal needs and budgetary realities. In essence, an entire value chain of participants is needed.
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To help better understand the scope of value chain membership and encourage greater collaboration on industry specific research priorities, Vineland’s Consumer, Sensory and Market Insights team led by Amy Bowen conducted stakeholder consultations to discern and reveal connections along the supply chain and address gaps and opportunities to strengthen collaboration, planning and knowledge mobilization.
Results from this value chain sector analysis supported the need for a new collaboration model to best support the industry. This led to the creation
of Vineland’s Greening the Landscape Research Consortium.
“Our research results informed the needs of the Greening the Landscape Research Consortium and laid a foundation for the right model — the consortium approach — to understand who needs to be involved and how they can work together,” says Amy Bowen, PhD, Director, Consumer, Sensory and Market Insights at Vineland.