The Customer Comes First: Putting Consumer Intelligence to Work for Horticulture

This multi-disciplinary research program includes developing consumer-driven strategies for fruit, vegetable and flower preferences to reflect the diversity of the Canadian population, as well as identifying new opportunities through sensory and consumer research to lead horticultural product development and positioning.

Vineland’s Consumer Insights team also offers a wide range of services to help with your next product launch. Our experts in sensory and consumer science understand what consumers prefer in a variety of horticultural products including fruit and vegetables, wines and processed natural products such as sweet potato fries and plant-based ingredients.

More information can be found in the Consumer Insights e-brochure and video.

Funding Partners & Collaborators

Canadian Agricultural Partnership
Ontario Ministry of Agriculture, Food and Rural Affairs