Report highlights how to develop a more profitable and competitive Canadian agri-food sector

Posted on
Mar 20, 2013

GUELPH, Ontario - Following from the successful Value Chain Innovation Forum in 2012, the Value Chain Management Centre and Vineland Research and Innovation Centre have released a report which identifies important next steps to increasing the competitiveness and profitability of Canadian agri-food businesses.

"The Forum in 2012 brought together local representatives from research, government, and industry. We heard about value chain success with Wm Morrison Supermarkets in the UK and kiwi marketers, Zespri International, in New Zealand. We also learned that Canadian agri-businesses are in fact on the cusp of adopting value chain principles which can build unity in the sector and grow profits," said Dr. Jim Brandle, CEO, Vineland Research and Innovation Centre.

Based on presentations from Canadian and international leaders in value chain innovation, and delegates' interactions, the report recommends six actions that are critical to establishing a more innovative and profitable agri-food industry. These are:
• Invest in the development of effective management and training resources;
• Research the influence of current policies on the adoption of value chain management (VCM) practices;
• Invest in value chain demonstration initiatives that produce findings which can be replicated across sectors and industries;
• Devise methods for increasing managers' ability and motivation to implement VCM business models;
• Develop and deliver strategically targeted training initiatives through universities, colleges and outreach;
• Establish and support market-led industry, government, and academic research partnerships.

The Value Chain Management Centre and Vineland Research and Innovation Centre will be collaborating with industry, academia and government partners on implementing the above recommendations.

"By providing tangible examples of how we can attain the vast array of opportunities that remain untapped, the Forum showed why the concept of value chain innovation is of critical importance to Ontario's agri-food industry and led to the development of a roadmap for moving forward," said Dr. Martin Gooch, Director, Value Chain Management Centre.

Videos from the Forum can be viewed at http://www.youtube.com/user/VinelandComm

The Value Chain Innovation Forum 2012 was a joint initiative with the Ontario Ministry of Agriculture, Food and Rural Affairs, Agriculture and Agri-Food Canada, the Value Chain Management Centre, and Vineland Research and Innovation Centre. Funding for the Forum was provided for in part by Growing Forward, a federal-provincial-territorial initiative.

About Value Chain Management Centre
The Value Chain Management Centre is Canada's only organization dedicated to improving the profitability and competitiveness of agri-food businesses through enabling the adoption of value chain management practices. The Centre undertakes research and analysis for individual businesses, sectors and governments. It delivers training and education courses that are tailored to clients' long-term needs. Visit their website at http://www.valuechains.ca/ for information on upcoming events.

About Vineland Research and Innovation Centre
Vineland Research and Innovation Centre is a world-class research centre dedicated to horticultural science and innovation. Located in Canada's Niagara Region, Vineland's mission is to deliver innovative products and production solutions that address the needs of the horticulture industry and advance Canada's research and commercialization agenda. We are an independent, not-for-profit organization, funded in part by Growing Forward, a federal-provincial-territorial initiative.

Further Information:
Martin Gooch, Director, Value Chain Management Centre
e: martin@georgemorris.org p: 416-997-7779