Media Centre

Latest News

Local food is becoming more worldly and diverse: The New Farm
Posted Jun 21, 2017
By Owen Roberts, Urban Cowboy Consumers enjoy a cornucopia of great tasting food choices. But research suggests there’s an opportunity for more, driven mainly by food preferences of the country’s ethnically and culturally diverse population. Viliam Zvalo, a vegetable production researcher at Vineland Research and Innovation Centre in Vineland, Ont. and his research team are working with commercial-scale farmers and retailers to help develop and sell locally produced varieties of the world crops with the most potential to thrive in Canada. Read more

Upcoming Events

What’s Growin’ On Open House 2017
Jul 26, 2017
Please join us at Vineland’s Victoria Avenue Farm for the annual What’s Growin’ On Open House. This is a great opportunity to learn about Vineland's latest developments in horticulture at our research farm. Please register by July 24. Due to space limitations, attendance is restricted to the first 140 registrants. Please register each participant individually. For more information, contact Shelby VanderEnde shelby.vanderende@vinelandresearch.com

Latest Media Release

Posted Nov 15, 2016
There’s a big party planned for Canada’s 150th anniversary in 2017, and Canada Blooms is going to help with the celebration. When the 21st annual Canada Blooms flower and garden show — the largest of its kind in the country — opens in March, there will be a distinctly Canadian flavour to the show, from the design of the displays to the plants being used. Central to this O Canada theme is the 2017 Plant of the Year, the Canadian Shield™ rose as part of Vineland's 49th Parallel Collection. Read more

Latest Reports

Exploring approaches for classifying ornamental garden plant purchasers

June, 2017

Journal of Sensory Studies, 2017, e12268
The article is available here at a cost.

Abstract: A. Grygorczyk, A. Jenkins, A. J. Bowen. Involvement scales have been widely used to measure the extent to which a product is associated with an individual’s self-concept, and the hedonic pleasure evoked by the activity or product. A number of studies have linked involvement with higher overall spending on a product. This study aimed to determine whether gardening involvement predicted increased garden plant purchasing behavior in Canada and to understand the implications of high gardening involvement by comparison with other measures, both subjective (self-assessed expertise) and objective (hours spent gardening, objective gardening knowledge). Gardening involvement did not predict purchasing behavior nor did self-assessed gardening expertise. However, objective measures (hours spent gardening and objective gardening knowledge) were found to predict plant purchasing. It is suggested that the involvement scale be used in combination with objective measures to distinguish between consumers with high product interest but low present use and those with high interest and high product use.

Latest Innovation Report

The 2016-2017 Innovation Report

October, 2016

Features

  • The dirt on healthy urban trees
  • Say what? Talking science with consumers
  • Appassimento chamber ups Ontario's wine game
  • Crafting a sustainable cider industry
  • The scent of a tomato
  • Patience and possibilities: Vineland's apple program takes root
  • Rose collection begins to bloom
  • Cold SnapTM spreading and that's a good thing
  • A mite-y discovery
  • Innovative automation technologies around the corner

Latest Newsletters

The summer 2017 Vineland newsletter

Jun 2, 2017

Features

  • New Free-Air System for Appassimento winemaking launched
  • Greening the Canadian Landscape: the turf story
  • Biopesticides a critical tool for greenhouse growers
  • What's happening at Vineland