Media Centre

Latest News

Worldly food takes root in Ontario
Posted Sep 19, 2017
Special Report: World Crops, GT5, September 16, 2017
By Dick Snyder, Special to the Star
At Ontario’s Vineland Research and Innovation Centre, world crops have been a focus since the centre opened about 10 years ago. Amy Bowen leads a team looking deeply at consumer insights and market intelligence to inform research into the kinds of foods that have a potential local market and, importantly, have the ability to be grown in Ontario. Read more

Upcoming Events

Canadian Greenhouse Conference 2017
Oct 4, 2017
Vineland is a proud sponsor of the Canadian Greenhouse Conference taking place October 4-5, 2017. Come visit at booth 1259. For more information about the event, please visit http://www.canadiangreenhouseconference.com/

Latest Media Release

Posted Nov 15, 2016
There’s a big party planned for Canada’s 150th anniversary in 2017, and Canada Blooms is going to help with the celebration. When the 21st annual Canada Blooms flower and garden show — the largest of its kind in the country — opens in March, there will be a distinctly Canadian flavour to the show, from the design of the displays to the plants being used. Central to this O Canada theme is the 2017 Plant of the Year, the Canadian Shield™ rose as part of Vineland's 49th Parallel Collection. Read more

Latest Reports

Exploring approaches for classifying ornamental garden plant purchasers

June, 2017

Journal of Sensory Studies, 2017, e12268
The article is available here at a cost.

Abstract: A. Grygorczyk, A. Jenkins, A. J. Bowen. Involvement scales have been widely used to measure the extent to which a product is associated with an individual’s self-concept, and the hedonic pleasure evoked by the activity or product. A number of studies have linked involvement with higher overall spending on a product. This study aimed to determine whether gardening involvement predicted increased garden plant purchasing behavior in Canada and to understand the implications of high gardening involvement by comparison with other measures, both subjective (self-assessed expertise) and objective (hours spent gardening, objective gardening knowledge). Gardening involvement did not predict purchasing behavior nor did self-assessed gardening expertise. However, objective measures (hours spent gardening and objective gardening knowledge) were found to predict plant purchasing. It is suggested that the involvement scale be used in combination with objective measures to distinguish between consumers with high product interest but low present use and those with high interest and high product use.

Latest Innovation Report

The 2016-2017 Innovation Report

October, 2016

Features

  • The dirt on healthy urban trees
  • Say what? Talking science with consumers
  • Appassimento chamber ups Ontario's wine game
  • Crafting a sustainable cider industry
  • The scent of a tomato
  • Patience and possibilities: Vineland's apple program takes root
  • Rose collection begins to bloom
  • Cold SnapTM spreading and that's a good thing
  • A mite-y discovery
  • Innovative automation technologies around the corner

Latest Newsletters

The fall 2017 Vineland newsletter

Sep 6, 2017

Features

  • Introducing Vineland's latest innovation
  • New tender fruit varieties coming soon
  • Introducing Chinook SunriseTM - Outstanding beauty, exceptional quality
  • Exciting community events at Vineland